In 1875, two watchmakers in their early 20s named Jules Louis Audemars and Edward Auguste Piguet founded a small horological company in Le Brassus, a humble village in the Swiss Jura. Well over 100 years later, their brand has become a global superpower, emblematic of the finest in luxury watchmaking and boasting nearly 1,000 employees around the world. Audemars Piguet conveys a unique culture nurtured by tradition, audacity and excellence – all of which are on display in full force in this new and extensive retrospective coffee table book. The tome explores how Audemars has managed to maintain such a firm grasp on their artisan heritage without sacrificing the adaptation to high-tech procedures and contemporary materials that so many other watch brands have either delved too deep into, or unwisely ignored completely. The meticulously-printed pages in this book not only reveal the soul of Audemars timepieces, but they also explore and honor all of the hard workers who have toiled to help make the Swiss watch giant what it is today. Suggested retail for this thick, all-encompassing tribute book is $165 USD.
No comments:
Post a Comment