Chrysler 300 & Dr. Dre commercial

Dr. Dre Featured in 2012 Chrysler 300S Commercial

Sunday night, during the NBA Championship, Dr. Dre appeared in the commercial for the Beats™ by Dr. Dre™ sound system featured in the all-new 2012 Chrysler 300S.

In the Chrysler 300 commercial, “Good Things,” Dr. Dre is seen driving through the streets of Los Angeles in a Beats by Dr. Dre equipped 2012 Chrysler 300. As a voice over explains that “good things” don’t necessarily come to those who wait, but instead to those who work to make it happen.

As he drives through the streets, people respond to the music pouring out of his car. Eventually Dr. Dre reaches his destination, a hip-hop club, where he exits the vehicle and delivers a line reminiscent of the one delivered in the Chrysler brand Super Bowl commercial, “Born of Fire,” but, this time, for a different audience, “This is L.A. and this is what we do.”

As a prolific and acclaimed artist, producer, label head and entrepreneur, Dr. Dre has revolutionized music throughout his career. His work as an artist includes some of the most influential and essential music in hip hop. He is also considered to be one of the greatest music producers of the past quarter century and has also discovered and nurtured incredible talent (Eminem, Snoop Dogg).

Currently, he is working to improve the quality of sound with his most recent venture, Beats by Dr. Dre, while he also finishes his long-awaited and much anticipated final solo album, Detox.

Behind the world’s first integration of Beats by Dr. Dre audio technology, the 2012 Chrysler 300S features a high-performance 10-speaker Beats Audio system:

• It delivers the mid- to high-range needed for studio-quality sound with three 3.5-inch speakers located in the instrument panel and two 3.5-inch speakers located in the rear doors.
• Two 6-inch x 9-inch front-door woofers provide bass
• Two 6-inch x 9-inch speakers and a center-mounted 8-inch speaker located in the rear-shelf area provide full-range audio

Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. and launched the first week of May. All of the Chrysler 300 advertising can be viewed on the Chrysler brand Facebook Page at  and on the Chrysler brand You Tube Channel.